A. category points of parity
B. desirable points of parity
C. feasible points of parity
D. deliverable points of parity
Related Mcqs:
- If the points of parity and points of difference are not credible of both categories then the brand is ________?
A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference - In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
A. communication
B. inspiring
C. simplifying
D. straddling - In brand mantra, the process of making it memorable is classified in dimension of __________?
A. simplifying
B. straddling
C. communication
D. inspiration - When customers evaluate more than one positive dimension separately, it is classified as__________?
A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?
A. visualization
B. acquisition
C. add-on spending
D. retention - According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
A. innovators
B. thinkers
C. achievers
D. strivers - The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension - According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
A. makers
B. survivors
C. thinkers
D. believers - The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension
