A. points of references
B. points of positioning
C. points of association
D. points of differences
Related Mcqs:
- A company which satisfies the needs of customers with same products are considered as __________?
A. competitor’s
B. industry
C. Corporation
D. organization - The compelling images which appeal the customer’s psychological needs is considered as __________?
A. employee differentiation
B. process differentiation
C. image differentiation
D. working differentiation - The act of designing firm’s offers and to occupy distinct place is considered as __________?
A. segmenting
B. targeting
C. positioning
D. extract target - The benefits or characteristics that customers strongly attribute with the brand are considered as __________?
A. points of association
B. points of differences
C. points of references
D. points of positioning - The report on company’s past performance which indicates current value of the brand is considered as __________?
A. brand stature
B. brand value
C. brand awareness
D. brand knowledge - The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension - The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions - The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix - When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The conditions of sales, price policies and territorial rights are all considered as the elements of __________?
A. trade-relations mix
B. spatial-relations mix
C. jobbers-relations mix
D. shoppers-relations mix
