A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions
Related Mcqs:
- The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment - The particular brand’s equity arises from consumer’s response to __________?
A. similarities
B. differences
C. knowledge
D. equity - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing
