The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

Related Mcqs:

1. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

2. The parent brand introducing new product within the existing category is considered as __________?

   A. line extension B. category extension C. parent extension D. brand extension...

3. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain...

4. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

5. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

6. The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

   A. direct approach B. indirect approach C. internal assessment D. external assessment...

7. The particular brand’s equity arises from consumer’s response to __________?

   A. similarities B. differences C. knowledge D. equity...

8. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand B. product extension C. brand extension D. sub-brand...

9. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication B. inspiration C. simplifying D. straddling...

10. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

    A. product mix pricing B. line stretching pricing C. line filling pricing D. line deepening pricing...