The particular brand’s equity arises from consumer’s response to __________?

Related Mcqs:

1. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

2. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

4. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

5. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

6. The offering of all brands and the brand lines by a particular Company is considered as __________?

   A. Company portfolio
   B. brand portfolio
   C. brand line portfolio
   D. corporate portfolio

7. The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

   A. brand classification
   B. brand association
   C. brand dilution
   D. brand prestige

8. The low involved buying behavior of consumers while perceiving significant differences between brands is called?

   A. complex buying behavior
   B. variety seeking buying behavior
   C. dissonance reducing buying behavior
   D. habitual buying behavior

9. The consumers who remain loyal to two or three brands are classified as _______?

   A. split loyal
   B. switchers
   C. shifting loyal
   D. hard-core loyal

10. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

    A. consumer to business domain
    B. consumer to consumer domain
    C. business to consumer domain
    D. business to business domain