A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
Related Mcqs:
- The family, friends, coworkers and neighbors are classified as__________?
A. membership groups
B. formal groups
C. transaction group
D. informal groups - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The particular communication that must be achieve within definite target audience within specific time is classified as?
A. message decision
B. media decision
C. advertising objective
D. advertising evaluation - The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as?
A. web wholesalers
B. brokers
C. agent
D. drop shippers - The products or market offering bought by consumers for personal consumption are classified as?
A. augmented product
B. consumer products
C. industrial products
D. intangible services - Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The information acquired from family friends and acquaintances is classified as________?
A. public sources
B. media sources
C. personal sources
D. commercial sources - The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk
