The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

Related Mcqs:

1. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

2. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

   A. low-quality trap
   B. fragile-market-share trap
   C. shallow-pockets trap
   D. price-war traps

3. The products that customers buy after careful comparison on price and quality are called?

   A. specialty products
   B. less specialty products
   C. shopping products
   D. unsought products

4. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

5. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

6. The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

   A. unsought goods
   B. specialty goods
   C. convenience goods
   D. shopping goods

7. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?

   A. Strengths
   B. Weaknesses
   C. Opportunities
   D. Threats

8. The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?

   A. escalator clauses
   B. reduction of discounts
   C. unbundling
   D. delayed quotation pricing

9. According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

   A. responsiveness
   B. assurance
   C. empathy
   D. reliability

10. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

    A. vertical channel conflict
    B. horizontal channel conflict
    C. sealed channel conflict
    D. multi-channel conflict