A. responsiveness
B. assurance
C. empathy
D. reliability
Related Mcqs:
- The determinants of service quality in service-quality model includes ____________?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above - According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
A. empathy
B. reliability
C. responsiveness
D. assurance - In marketing metrics, the ‘willingness to change’ is best classified as __________?
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics - The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?
A. permission marketing
B. supplier marketing
C. customer specified marketing
D. activity marketing - The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
A. good value pricing
B. cost plus pricing
C. value added pricing
D. quality based pricing - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
A. inbound approaching
B. presentation
C. demonstration
D. nominal approaching - The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods - The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
A. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring