In marketing metrics, the ‘willingness to change’ is best classified as __________?

Related Mcqs:

1. The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?

   A. permission marketing
   B. supplier marketing
   C. customer specified marketing
   D. activity marketing

2. The marketing internal sampling metrics consist of ________?

   A. relative employee satisfaction
   B. level of customer dissatisfaction
   C. active innovation support
   D. both A and C

3. The external marketing metrics consist of _________?

   A. perceived quality and awareness
   B. customer loyalty and retention
   C. freedom to fall
   D. both A and B

4. According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

   A. responsiveness
   B. assurance
   C. empathy
   D. reliability

5. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

6. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

7. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

8. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

   A. steep conflict
   B. slope conflict
   C. vertical conflict
   D. horizontal conflict

9. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

10. The marketing response which comes into action after the change happens is classified as ______________?

    A. geographical anticipation
    B. selective anticipation
    C. responsive anticipation
    D. reactive anticipation