A. relative employee satisfaction
B. level of customer dissatisfaction
C. active innovation support
D. both A and C
Related Mcqs:
- The external marketing metrics consist of _________?
A. perceived quality and awareness
B. customer loyalty and retention
C. freedom to fall
D. both A and B - In marketing metrics, the ‘willingness to change’ is best classified as __________?
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics - Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side - In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale - The decision made about the research approaches, data sources and sampling plan is included in__________?
A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings - In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________?
A. sampling size
B. sampling unit
C. sampling scale
D. sampling procedure - The researchers sampling plan consists of _______?
A. sampling unit
B. sampling size
C. sampling procedure
D. all of the above - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - In marketing analysis, the result evaluation of marketing activities is part of?
A. Analysis
B. Planning
C. Implementation
D. Control
