A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above
Related Mcqs:
- When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty - When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The unfavorable external factors or trends that may pose a challenge to company are called?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The international markets can be segmented on the basis of factors such as?
A. geographic location
B. cultural factors
C. economic factors
D. all of above - The cultural factors must include?
A. beliefs and attitudes
B. social class
C. occupation
D. roles and status - The negative situational factors are part of?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The factors that must be considered while designing the pricing strategies are?
A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above - The ‘social factors’ includes?
A. small groups
B. family
C. social roles and status
D. all of above - Measuring the impact of casual factors such as income and price is called __________?
A. statistical demand
B. exponential demand
C. economic demand
D. product demand
