A. small groups
B. family
C. social roles and status
D. all of above
Related Mcqs:
- The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. motivation
B. perception
C. beliefs and attitudes
D. all of above - In the social class classification, the business professionals without any unusual wealth includes?
A. upper middles
B. working class
C. lower uppers
D. upper uppers - The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks - The pricing issues across channel levels includes?
A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above - The factors that can affect purchase decision and attention are?
A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b - The positive situational factors and internal capabilities is part of company’s?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The ‘non-probability sample’ includes?
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample - The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above - The types of good value pricing includes?
A. everyday low pricing
B. high low pricing
C. low high pricing
D. both a and b - The system includes all the experiences while using the market offering is classified as ________?
A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition
