A. integrate loss
B. segregate loss
C. segregate gains
D. integrate gains
Related Mcqs:
- The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?
A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85 - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The fixed cost is divided by unit sales and then added into variable cost for calculation is ___________?
A. markup demand
B. unit cost
C. markup cost
D. markup price - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The PLC stage in which recently developed product is made available to customers for first time purchase is called?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
