A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost
Related Mcqs:
- If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85 - The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?
A. unit cost
B. break-even volume
C. target return price
D. target return cost - The desired return is subtracted from 1 and is divided by unit cost to calculate __________?
A. markup demand
B. unit cost
C. markup cost
D. markup price - The cost of the product that can be added to other large purchase of the product is classified as_____________?
A. integrate loss
B. segregate loss
C. segregate gains
D. integrate gains - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The maintenance and business advisory services are included in
A. business services
B. business supplies
C. industry capital items
D. accessory equipment - The total number of product items included in the product mix is classified as ______
A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix
