A. ruggedness
B. competence
C. sophistication
D. excitement
Related Mcqs:
- The Jeep can associated with brand personality trait known as?
A. ruggedness
B. competence
C. sophistication
D. excitement - According to brand personality traits, the ‘sophistication’ is concluded as brand being?
A. reliable and intelligent
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class - According to brand personality traits, the ‘excitement’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - The Apple customers who keeps buying same brand in every purchase is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - The ‘brand personality’ includes?
A. sincerity
B. sophistication
C. competence and excitement
D. all of above