A. sincerity
B. sophistication
C. competence and excitement
D. all of above
Related Mcqs:
- According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - According to brand personality traits, the ‘sophistication’ is concluded as brand being?
A. reliable and intelligent
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - The well-known brand ‘Apple’ is related to brand personality trait of?
A. ruggedness
B. competence
C. sophistication
D. excitement - According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class - According to brand personality traits, the ‘excitement’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The traits that can help defining someone’s personality includes?
A. self-confidence and dominance
B. defensiveness and adaptability
C. scalability and autonomy
D. all of above - The Jeep can associated with brand personality trait known as?
A. ruggedness
B. competence
C. sophistication
D. excitement - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension
