A. self-confidence and dominance
B. defensiveness and adaptability
C. scalability and autonomy
D. all of above
Related Mcqs:
- According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - According to brand personality traits, the ‘sophistication’ is concluded as brand being?
A. reliable and intelligent
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class - According to brand personality traits, the ‘excitement’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - The ‘brand personality’ includes?
A. sincerity
B. sophistication
C. competence and excitement
D. all of above - The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The individuals who use the products and initiate defining the product requirements are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - The process of defining customer focuses on selling a product to existing market is called _________?
A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition - The process of defining the focus of selling to potential market is called __________?
A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition