A. users
B. influencers
C. deciders
D. initiators
Related Mcqs:
- The group or individuals who decide the supplier’s and product requirements are classified as________?
A. deciders
B. selectors
C. evaluators
D. providers - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The product or set of product which functions are close substitutes is classified as_________?
A. competitive membership
B. category membership
C. position membership
D. target membership - The buying mode in which the buyer changes product prices and requirements is classified as________?
A. modified rebuy
B. modified buy
C. modified buyers
D. modified task - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The formal decision making process by which large organization buy the services and products is classified as_________?
A. organizational buying
B. large buying
C. small buying
D. procedure buying - The process of defining customer focuses on selling a product to existing market is called _________?
A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets
