Business Markets and Buyer Behavior

A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage

A. minority groups
B. stockholders
C. Community organizations
D. both b and c

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

A. styles
B. fashion
C. fads
D. followers

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

A. product classes
B. product forms
C. branding
D. product perception

A. few
B. continuously growing
C. stable but begins declining
D. declining in number

A. renewable resources
B. non-renewable resource
C. Both a and b
D. none of above

A. business markets
B. reseller markets
C. government markets
D. international markets

A. Mission
B. Objectives
C. Vision
D. All of above