Top management sets the company’s?

Related Mcqs:

1. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?

   A. Strengths
   B. Weaknesses
   C. Opportunities
   D. Threats

2. The Companys strengths and weakness are evaluated in?

   A. PEST analysis
   B. SWOT analysis
   C. Both a and b
   D. None of above

3. Marketing management is ____________?

   A. Managing the marketing process
   B. Monitoring the profitability of the companies products and services
   C. Developing marketing strategies to move the company forward
   D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

4. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

   A. administered VMS
   B. full time VMS
   C. contractual VMS
   D. corporate VMS

5. According to management guru Peter Drucker, marketing aims to sell?

   A. Necessary
   B. Unnecessary
   C. Not already available
   D. None of above

6. The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

   A. contract manufacturing
   B. joint ownership
   C. management contracting
   D. investment ownership

7. The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?

   A. full time VMS
   B. contractual VMS
   C. administered VMS
   D. corporate VMS

8. The industries such as media buying, energy management and advertising agencies are classified as_______?

   A. geographical hubs
   B. functional hubs
   C. vertical hubs
   D. horizontal hubs

9. The goal of customer relationship management is to produce ________?

   A. medium customer equity
   B. high customer equity
   C. low customer equity
   D. equity portfolio

10. The short term goods and services that are used to facilitate the management of finished product are classified as __________?

    A. component parts and materials
    B. installations
    C. equipment
    D. supplies and business services