A. styles
B. fashion
C. fads
D. followers
Related Mcqs:
- The way in which two or more transportation modes are used together is classified as?
A. intra-model logistic network
B. intermodal logistic network
C. intermodal transportation
D. intra-model transportation - The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept - The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
A. desirability
B. deliverability
C. differentiability
D. feasibility - The number of common and distinctive elements of brand are reflected as ____________?
A. brand earnings
B. brand responsiveness
C. brand architecture
D. branding rate - The basic competitive strategies includes?
A. cost leadership
B. focusing strategy
C. differentiation
D. all of above - The basic determinant of any customer’s buying behavior is classified as__________?
A. culture
B. relatives
C. supply by company
D. demand by others - In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A. expected products
B. basic product
C. augmented products
D. potential product - Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage - The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
