A. physiological needs
B. social needs
C. safety needs
D. esteem needs
0
The positive situational factors and internal capabilities is part of company’s?
0
The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
0
In the social class classification, the business professionals without any unusual wealth includes?
A. motivation
B. perception
C. beliefs and attitudes
D. all of above
0
The tendency to which innovation may tried for limited time is?
A. upper middles
B. working class
C. lower uppers
D. upper uppers
0
The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
0
The kind of sales people who travel to call all the customers in field is classified as?
A. sample
B. coupon
C. premium
D. cash refunds
0
The adopter group ‘early majority’ is?
A. inside sales force
B. outside sales force
C. channel intermediaries
D. nominal sales force
0
The ‘social factors’ includes?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
0
According to customers, the trend of interpreting information in a way to support what they already believe is?
A. small groups
B. family
C. social roles and status
D. all of above
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