Pricing Strategy

A. physiological needs
B. social needs
C. safety needs
D. esteem needs

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

A. motivation
B. perception
C. beliefs and attitudes
D. all of above

A. upper middles
B. working class
C. lower uppers
D. upper uppers

A. relative advantage
B. divisibility
C. communicability
D. compatibility

A. sample
B. coupon
C. premium
D. cash refunds

A. inside sales force
B. outside sales force
C. channel intermediaries
D. nominal sales force

A. deliberate
B. guided by respect
C. skeptical
D. tradition bound

A. small groups
B. family
C. social roles and status
D. all of above

A. selective attention
B. selective distortion
C. selective retention
D. all of above