A. relative advantage
B. divisibility
C. communicability
D. compatibility
Related Mcqs:
- The tendency to which results of innovation are communicated to others is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The factors influence innovation’s rate of adoption are?
A. relative advantage
B. divisibility
C. communicability
D. all of above - The group which adopts innovation only after it becomes a tradition is classified as?
A. late majority
B. early majority
C. laggard
D. early adopter - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency of difficult understanding related to use of market offering is called?
A. relative advantage
B. complexity
C. communicability
D. compatibility - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - Considering types of retailers, the store which only carries limited product line is classified as?
A. specialty stores
B. department store
C. discount store
D. super store - The distribution strategy which leads to limited number of intermediaries is classified as
A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution
