A. relative advantage
B. divisibility
C. communicability
D. compatibility
Related Mcqs:
- The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which innovation may tried for limited time is?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The group which adopts innovation only after it becomes a tradition is classified as?
A. late majority
B. early majority
C. laggard
D. early adopter - The factors influence innovation’s rate of adoption are?
A. relative advantage
B. divisibility
C. communicability
D. all of above - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
A. limited service retailers
B. super retailers
C. full-service retailers
D. self-service retailers - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets - The analysis of society is based on views of ourselves, others and nature is classified as ____________?
A. demographic analysis
B. socio cultural environment analysis
C. competitor’s analysis
D. natural environment analysis
