A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above
Related Mcqs:
- The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions - The products or services having significant group of buyers who are willing to make purchase efforts are called?
A. sought products
B. unsought products
C. specialty products
D. both a and b - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - If the fast food chain has conflict to some of its franchises then this conflict is considered as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. cash refund
B. coupon
C. sample
D. premium - The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities - The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination - The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?
A. season pricing
B. emergency pricing
C. channel pricing
D. time pricing - The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing