A. casual research
B. exploratory research
C. descriptive research
D. both a and c
Related Mcqs:
- The research based on hypothesis suggestion and problem definition is classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - In the product life cycle growth stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - In the product life cycle decline stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - In the product life cycle maturity stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - The pricing objective of company who is plagued with intense competition and overcapacity is ___________?
A. maximum market skimming
B. maximum market share
C. maximum current profit
D. survival - The type of research in which the finders use tools from social sciences disciplines is called __________?
A. ethnographic research
B. demographic research
C. psychographic research
D. geographical research - The research type in which the researchers can collect data by observing the relevant factors is called __________?
A. demographic research
B. psychographic research
C. ethnographic research
D. observational research - In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
