A. casual research
B. exploratory research
C. descriptive research
D. both a and c
Related Mcqs:
- The research which is completed with the objective to test hypothesis is called?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The research instruments present to respondents consist a set of questions, are classified as __________?
A. technological devices
B. random sample
C. questionnaires
D. stratified sample - The most formal definition of marketing is ____________?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers - The second step in marketing research process is?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route
