A. independent off-price retailer
B. service retailers
C. categorized retailer
D. off-price retailer
Related Mcqs:
- The services such as airlines and hotels are classified as?
A. shopping products
B. unsought augmented products
C. sought specialty products
D. unsought convenience products - The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector - The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
A. category killer
B. discount killer
C. limited inbound retailers
D. limited outbound retailers - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
A. single product concentration
B. mass customization
C. product specialization
D. market specialization - Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
A. selective market
B. super market
C. extensive market
D. exclusive market - The off-price retailer that is division of some large retail corporation is classified as?
A. independent super retailer
B. off-price retailer
C. on-price retailer
D. independent off-price retailer - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging
