A. single product concentration
B. mass customization
C. product specialization
D. market specialization
Related Mcqs:
- The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
A. independent off-price retailer
B. service retailers
C. categorized retailer
D. off-price retailer - The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
A. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing - The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
A. one-level channel
B. Zero-level channel
C. Two-level channel
D. Three-level channel - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy - The selling of the product’s price is set with the help of ________?
A. demand
B. supply
C. cost
D. discount and allowance - The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
A. inbound approaching
B. presentation
C. demonstration
D. nominal approaching - The companies who are selling life insurances are selling?
A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products - In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. product line
B. product class
C. need family
D. product family - The manufacturer of physical products require channels that are ___________?
A. delivery channels
B. service channels
C. sales channel
D. all of the above
