A. differential returns
B. uncontrollable returns
C. controllable returns
D. design
Related Mcqs:
- According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The product or set of product which functions are close substitutes is classified as_________?
A. competitive membership
B. category membership
C. position membership
D. target membership - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The measurement of probability will not fail to perform the promised features of product is classified as __________?
A. durability
B. performance quality
C. reliability
D. conformance quality - The total number of product items included in the product mix is classified as ______
A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix - The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch
