The number of variants of each product offers in a line is classified as ___________?

Related Mcqs:

1. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

2. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4 B. 6 C. 24 D. 30...

3. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch B. up-market stretch C. Two-way stretch D. left-market stretch...

4. The one who offers market leader’s product and improves it, is classified as ___________?

   A. imitator B. adapter C. counterfeiter D. cloner...

5. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

6. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening B. line filling C. line stretching D. line consistency...

7. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

   A. average width of product mix B. average length of product mix C. average depth of product mix D. consistency of product mix...

8. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing B. differentiated marketing C. mass marketing D. niche marketing...

9. The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

   A. service quality shoppers B. price value customers C. affinity customers D. interactive customers...

10. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

    A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...