A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix
Related Mcqs:
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The one who offers market leader’s product and improves it, is classified as ___________?
A. imitator
B. adapter
C. counterfeiter
D. cloner - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix - The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing
