A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics
0
The technique of asking respondents for completing presented sentences is said to be ____________?
0
In marketing metrics, the ‘willingness to change’ is best classified as __________?
A. completely unstructured
B. word association
C. sentence completion
D. thematic appreciation test
0
A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics
0
A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
A. survey research
B. focus group researcher
C. ethnographic research
D. observational research
0
In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A. marketing decision support system
B. sampling decision support system
C. planning support system
D. marketing support system
0
The first step in marketing research process is to
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale
0
The type of research in which the finders use tools from social sciences disciplines is called __________?
A. define problem
B. stating research objectives
C. deciding research approach
D. both A and B
0
In marketing, the ‘Relative Employee Satisfaction’ is best classified as __________?
A. ethnographic research
B. demographic research
C. psychographic research
D. geographical research
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