Conducting Marketing Research

A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics

A. completely unstructured
B. word association
C. sentence completion
D. thematic appreciation test

A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics

A. survey research
B. focus group researcher
C. ethnographic research
D. observational research

A. marketing decision support system
B. sampling decision support system
C. planning support system
D. marketing support system

A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale

A. define problem
B. stating research objectives
C. deciding research approach
D. both A and B

A. ethnographic research
B. demographic research
C. psychographic research
D. geographical research

A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics