Conducting Marketing Research

A. intention-to-buy scale
B. ranking scale
C. Two option answer
D. least important scale

A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings

A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test

A. relative employee satisfaction
B. level of customer dissatisfaction
C. active innovation support
D. both A and C

A. visualizations
B. personifications
C. laddering
D. associations

A. marketing external metrics
B. sampling metrics
C. unit metrics
D. procedural metrics

A. unit dashboards
B. brand metrics pathway
C. marketing dashboards
D. stakeholder’s dashboards

A. customer’s metrics pathway
B. unit metrics pathway
C. cash-flow metrics pathway
D. brand metrics pathway

A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association

A. data sources
B. observational research
C. objective research
D. applied research