Conducting Marketing Research

A. stakeholder performance scorecard
B. marketing dashboards
C. customer performance scorecard
D. market performance record

A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research

A. collecting the information
B. storing the findings
C. ignoring competitive prices
D. analyzing the marketing information

A. close-ended questions
B. rating scale
C. open-ended questions
D. stratified sampling

A. quantitative measures
B. qualitative measures
C. open-ended questionnaire
D. close-ended questionnaire

A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics

A. demographic research
B. psychographic research
C. ethnographic research
D. observational research

A. sampling size
B. sampling unit
C. sampling scale
D. sampling procedure

A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures

A. multiple choice question
B. rating scale question
C. Likert scale question
D. ranking scale question