Conducting Marketing Research

A. rating scale
B. ranking scale
C. distribution scale
D. intention scale

A. multiple choice
B. dichotomous
C. semantic differential
D. Likert scale

A. marketing external metrics
B. sampling metrics
C. unit metrics
D. procedural metrics

A. primary data sources
B. secondary data sources
C. external marketing
D. internal marketing

A. specialty line marketing firms
B. designed researches
C. customer oriented research firms
D. syndicated research firms

A. develop research plan
B. defining research objectives
C. analyzing market offerings
D. storing the findings

A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above

A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics

A. marketing dashboards
B. customer dashboards
C. stakeholder’s dashboards
D. unit dashboards

A. indicated service firms
B. syndicated research firms
C. research firms
D. special marketing firms