Conducting Marketing Research

A. presenting the market data
B. presenting the findings
C. presenting the competitor’s offering
D. presenting marketing plan

A. sampling unit
B. sampling size
C. sampling procedure
D. all of the above

A. sentence completion
B. story completion
C. completely unstructured
D. word association

A. customer performance scorecard
B. market performance record
C. stakeholder performance scorecard
D. marketing dashboards

A. systematic research
B. research validity
C. marketing research
D. research process

A. stakeholder satisfaction pathway
B. company metrics pathway
C. customer’s metrics pathway
D. unit metrics pathway

A. projective techniques
B. graphic projection
C. situation projection
D. picture projection

A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous

A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale

A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous