A. presenting the market data
B. presenting the findings
C. presenting the competitor’s offering
D. presenting marketing plan
0
The researchers sampling plan consists of _______?
0
The technique of asking respondents to complete the given story is called _________?
A. sampling unit
B. sampling size
C. sampling procedure
D. all of the above
0
The record that shows how company is performing year after year is classified as _________?
A. sentence completion
B. story completion
C. completely unstructured
D. word association
0
The systematic design which analysis and report the data is called _________?
A. customer performance scorecard
B. market performance record
C. stakeholder performance scorecard
D. marketing dashboards
0
The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?
A. systematic research
B. research validity
C. marketing research
D. research process
0
The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
A. stakeholder satisfaction pathway
B. company metrics pathway
C. customer’s metrics pathway
D. unit metrics pathway
0
In close-ended question in which the question with three or more possible answers is classified as ________?
A. projective techniques
B. graphic projection
C. situation projection
D. picture projection
0
The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous
0
In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?
A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale
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