The systematic design which analysis and report the data is called _________?

Related Mcqs:

1. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

   A. marketing-mix modeling
   B. customer-mix modeling
   C. data-mix modeling
   D. market oriented research

2. The collection of data through primary and secondary data sources is classified as __________?

   A. data sources
   B. observational research
   C. objective research
   D. applied research

3. The process of systematic search for gathering new product ideas is called?

   A. idea generation
   B. product generation
   C. market development
   D. business development

4. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

   A. promotion mix
   B. marketing communication mix
   C. strategic buyer behavior mix
   D. both a and b

5. The collection, analysis and reporting of available data for any given marketing situation is classified as?

   A. external databases
   B. outsourced databases
   C. marketing research
   D. both a and b

6. According to SWOT analysis, the analysis of Opportunities & Threats is part of?

   A. Internal environment
   B. External environment
   C. Both a and b
   D. None of the above

7. An analysis of long term marketing impacts through measuring brand equity is called _________?

   A. customer’s metrics pathway
   B. unit metrics pathway
   C. cash-flow metrics pathway
   D. brand metrics pathway

8. The systematic planning for new products and customer driven strategy must be created for?

   A. finding and growing products
   B. delivering superior value
   C. gaining customer lifetime value
   D. all of above

9. The type of product development which is systematic, holistic and not compartmentalized is said to be?

   A. customer centered product development
   B. team based product development
   C. systematic product development
   D. concentration based development

10. The research type in which the researchers can collect data by observing the relevant factors is called __________?

    A. demographic research
    B. psychographic research
    C. ethnographic research
    D. observational research