Conducting Marketing Research

A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathway

A. technological devices
B. random sample
C. questionnaires
D. stratified sample

A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics

A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms

A. picture completion
B. structure completion
C. unstructured story
D. graphic representation

A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B

A. make the decision
B. plan next corporate plan
C. gather market data
D. deciding decision alternatives

A. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway

A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices

A. word association
B. story completion
C. thematic appreciation test
D. all of the above