A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics
Related Mcqs:
- In BVA, the measurement of customer’s awareness of brand is classified as ____________?
A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge - In marketing, the ‘commitment to goals’ are classified as __________?
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The means of reconciling and conflicting customer’s goals and create best solutions for customers is considered as _________?
A. straddle positioning
B. straddle segmentation
C. straddle targeting
D. straddle points of parity - The disagreement between different marketing channel regarding the roles, rewards and goals is called?
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict - The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. socio-economic community
B. economic community
C. geographical community
D. geo-political community - The sales goals set for company division or product lines are referred as ___________?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota - For the planning of period, the development of specific goals is called __________?
A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective - A game plan for achieving goals is called __________?
A. strategy
B. objective
C. management
D. alliances - The record that shows how company is performing year after year is classified as _________?
A. customer performance scorecard
B. market performance record
C. stakeholder performance scorecard
D. marketing dashboards
