A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective
Related Mcqs:
- The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - A game plan for achieving goals is called __________?
A. strategy
B. objective
C. management
D. alliances - The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
A. offset
B. buy back arrangement
C. barter
D. compensation deal - The first level of planning starts with __________?
A. corporate planning
B. division planning
C. business planning
D. product planning - The specific companies that are hired for specific projects and design studies are classified as ___________?
A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The disagreement between different marketing channel regarding the roles, rewards and goals is called?
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict - The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. socio-economic community
B. economic community
C. geographical community
D. geo-political community - The network of specific suppliers and distributors to create superior value is called __________?
A. supply chain
B. value chain
C. product chain
D. marketing chain - The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency
