A. supply chain
B. value chain
C. product chain
D. marketing chain
Related Mcqs:
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
A. hybrid network
B. value network
C. functional network
D. predatory network - The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?
A. supply chain management
B. marketing channels
C. delivery channels
D. value delivery network - The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?
A. stakeholder performance scorecard
B. marketing dashboards
C. customer performance scorecard
D. market performance record - The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution - The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above - The brands used by retailers or distributors to attract large number of customer’s are classified as __________?
A. extract brands
B. bait brands
C. retained brands
D. lifetime brands - All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
A. conditions of sale
B. territorial rights of distributor’s
C. territorial rights of producers
D. intensive policy - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company
