A. strategy
B. objective
C. management
D. alliances
Related Mcqs:
- The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
A. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway - For the planning of period, the development of specific goals is called __________?
A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective - The disagreement between different marketing channel regarding the roles, rewards and goals is called?
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict - The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. socio-economic community
B. economic community
C. geographical community
D. geo-political community - In marketing, the ‘commitment to goals’ are classified as __________?
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics - The levels involve in marketing plan are __________?
A. strategic level
B. tactical level
C. organizational level
D. both A and B - In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale - The sales goals set for company division or product lines are referred as ___________?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota - The ‘awareness of goals’ is best classified as _________?
A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics - The means of reconciling and conflicting customer’s goals and create best solutions for customers is considered as _________?
A. straddle positioning
B. straddle segmentation
C. straddle targeting
D. straddle points of parity
