A. strategic level
B. tactical level
C. organizational level
D. both A and B
Related Mcqs:
- In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - The strategy based on the intermediaries involve in marketing channels do not include ___________?
A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution - The conflict that can occur between two marketing channels operate at different levels is classified as ________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - In marketing analysis, the result evaluation of marketing activities is part of?
A. Analysis
B. Planning
C. Implementation
D. Control - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The differentiated marketing in comparison of undifferentiated marketing creates _______?
A. more total sales
B. less total sales
C. less total cost
D. more total purchases