A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - In marketing, the ‘Relative Employee Satisfaction’ is best classified as __________?
A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics - The kind of cost which does not vary with the level of production of company or level of sales is classified as?
A. variable costs
B. fixed costs
C. total costs
D. all of above - The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?
A. stakeholder performance scorecard
B. marketing dashboards
C. customer performance scorecard
D. market performance record - The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products