A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio
Related Mcqs:
- The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?
A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance - The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - A company’s ‘Customer Relationship Capital’ is another name of __________?
A. satisfied customers
B. dissatisfied customers
C. customer retention
D. customer conversion - The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
A. database marketing
B. customer database
C. detailed database
D. company database - If product performance exceeds customer expectations, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The higher is the gap between product performance and customer expectations, the customer is?
A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the above - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
