Introduction to Marketing

A. Customers cost
B. Customer solution
C. Convenient availability
D. Communication

A. social events
B. social issues
C. recreation
D. both a and b

A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b

A. Place
B. Product
C. Price
D. Promotion

A. social class
B. culture
C. subculture
D. both b and c

A. Market development
B. Market penetration
C. Product development
D. Diversification

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing

A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c

A. services
B. products
C. commodity
D. competitive edge