Introduction to Marketing

A. augmented product
B. consumer products
C. industrial products
D. intangible services

A. total costs
B. overhead costs
C. markup costs
D. both a and b

A. competition based pricing
B. customer value based pricing
C. cost based pricing
D. discount and bonus pricing

A. Stars
B. Cash Cows
C. Question marks
D. Dogs

A. deficient products
B. pleasing products
C. salutary products
D. desirable products

A. deficient products
B. pleasing products
C. salutary products
D. desirable products

A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation

A. price
B. tax
C. discount
D. value added tax

A. Stars
B. Dogs
C. Cash Cows
D. Question marks

A. deficient products
B. pleasing products
C. salutary products
D. desirable products