Introduction to Marketing

A. deliberate
B. guided by respect
C. skeptical
D. tradition bound

A. marketing strategy
B. augmented product
C. non-augmented product
D. positioning strategy

A. cost based pricing
B. differentiated pricing
C. competitive pricing
D. value added pricing

A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price

A. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement

A. Market segmentation
B. Targeting
C. Differentiation
D. Positioning

A. upper middles
B. working class
C. lower uppers
D. upper uppers

A. innovators
B. early majority
C. laggard
D. early adopter

A. Portfolio analysis
B. Strategic Business Units (SBU’s)
C. Both a and b
D. None of above

A. difficult products
B. sought services
C. sought products
D. convenient products