A. Portfolio analysis
B. Strategic Business Units (SBU’s)
C. Both a and b
D. None of above
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The businesses and products collectively make a company’s?
A. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement - The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept - The distinct psychological characteristics that play key role in distinguishing one person from another is called?
A. lifestyle
B. personality
C. social class
D. None of the above - The ‘brand asset valuator’ key pillars include _________?
A. relevance
B. esteem
C. energized differentiation
D. all of the above - Considering the strategic planning, the ‘Organizations purpose’ statement is known as?
A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b - The Jeep can associated with brand personality trait known as?
A. ruggedness
B. competence
C. sophistication
D. excitement - The value of well-known brand is typically half of the firm’s _________?
A. market finance
B. market capitalization
C. actual finance
D. asset total value - The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing
