The distinct psychological characteristics that play key role in distinguishing one person from another is called?

Related Mcqs:

1. The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?

   A. personality
   B. self-goals
   C. self-values
   D. self-motivation

2. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

   A. Brand image
   B. Distribution
   C. Promotion
   D. Price

3. When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?

   A. peripheral route
   B. central route
   C. expectancy cue
   D. value cue

4. The procedure of arranging a product to occupy distinct place in target customers mind is called?

   A. Market segmentation
   B. Targeting
   C. Differentiation
   D. Positioning

5. The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?

   A. social factors
   B. personal factors
   C. family factors
   D. status factors

6. The act of designing firm’s offers and to occupy distinct place is considered as __________?

   A. segmenting
   B. targeting
   C. positioning
   D. extract target

7. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

   A. segment identification
   B. segment attractiveness
   C. solution based segmentation
   D. need based segmentation

8. The changes made in the product characteristics such as quality, style and features are called?

   A. modifying marketing mix
   B. modifying raw material schedule
   C. modifying the product
   D. modifying the market

9. The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

10. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?

    A. market segmentation
    B. targeting the market
    C. undifferentiated marketing
    D. differentiated marketing