A. difficult products
B. sought services
C. sought products
D. convenient products
Related Mcqs:
- The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation - If the fast food chain has conflict to some of its franchises then this conflict is considered as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - Buying of products by government agencies is classified as?
A. business markets
B. reseller markets
C. government markets
D. international markets - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter - The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. augmented product
B. actual product
C. actual ownership
D. tangible products - The buying of products such as ‘laundry detergents’ is an example of?
A. shopping services
B. less sought services
C. convenient products
D. specialty products - The products that consumer doses not really consider buying is classified as?
A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product - The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
A. heuristics
B. realistic
C. realistic
D. social heuristic
